Friedrich Niemax joined Joey’s Pizza in 1994 after receiving his university degree as a Production Engineer. He had gained entrepreneurial experience establishing and running a plant nursery for nine years.
During his 22 years with the company, Friedrich Niemax led Joey’s to become the leading pizza company in the market. He was appointed CEO in 2009 and, within five years of his appointment, the number of stores increased from 132 to 210 and turnover of stores more than doubled.
As a commercial director, Friedrich played a substantial role in the due diligence process and therefore prepared the grounds for the merger of Joey’s and Domino’s in 2016.